Your team has spent hours researching, writing and refining the trip package your customer is eager to receive. Now you are staring at your email account in frustration as you write your third follow-up email in as many weeks… What could have caused this disappearing act? Did the client get cold feet? Why as he left your sales ecosystem?

The issues illustrated above may occur because of the method of proposal sharing and analysis. We both know that he may be only looking for price, but a boring, non-interactive, non-emotional and non-sales centric email is probably not the best way to communicate something of such importance to your business. By using such legacy and outdated productivity tool and sales process you’re putting your company in a position of lower authority, which will destroy any probability of closing the deal. You are simply responding to the client’s comment, even if they seemed earnest in their request, that they would love to see a proposal, but actually, you’re wasting your precious time.

Here you have the boring and non-inspirational email sent by a travel agent with a trip quotation, trying to sell the package presented in the first demo resource. Attached he included a static, paper-based, non-interactive brochure in .pdf format.

There are a time and a place for boring (like attending a physics lecture). But one place where boring doesn’t belong is your travel and tourism website.

Long stretches of text can be replaced with structured relevant destination information, videos, photos or audio-guides. They provide users with visuals to grab their attention and maintain interest in what you have to say. Beyond that, the use of user-friendly menus helps divide the quotation and trip information into multiple sections – making your content and financial proposal easier to digest.

Stop having your itinerary texts and travel itinerary description running on forever… add a Viewtravel big iframe to your webpage.